Q: Does Google ever use the "keywords" meta tag in its web search ranking?
A: In a word, no.
Q: Why doesn't Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors, such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.
Q: Does this mean that Google will always ignore the keywords meta tag?
A: It's possible that Google could use this information in the future, but it's unlikely. Google has ignored the keywords meta tag for years and currently they see no need to change that policy.
Q: What does Google advise website developers and marketers to do?
A: At mOve, we follow our own expert standards and all best practices outlined by Google, so our page content is written for the users, not search engines. Some helpful links from Google are below:
Google Webmaster Guidelines >
Google SEO Starter Guide >
Google’s Guidance on Building High Quality Websites >
Site Not Doing Well in Search >
*Full article: http://googlewebmastercentral.blogspot.com >